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  • How To Get Your Start-up Running Without A Technical Co-founder

    How To Get Your Start-up Running Without A Technical Co-founder

    The primary objective when starting a company is to build the brand and expand. Unfortunately, this process takes time. This is because growth is a continuous process that calls for diligence, endurance, and commitment. This paper will examine the steps to help you grow a start-up. 

    It is worth highlighting that while a startup can operate without a technical partner, subsequently, it becomes necessary to incorporate the knowledge of such an expert or experts. In the case of BuyLetLive, Mactavis Digital established an online presence for the company to increase its visibility.

    Seeing goods and services on social platforms gives us the impression that establishing a company must be exciting and that everyone can be successful. However, what we see as a final product is only the very beginning. The entrepreneurial process is long and requires close attention to every aspect. Before we go into the steps to help you grow a start-up, here a few boxes to tick:

    Discover Ideas

    To be referred to as an entrepreneur, you must have created the idea. You might develop a construct that has never been thought of before or an enhancement of an existing idea when you think about the potential and prospects around you. Your concept must consider all the options and chances accessible to develop and provide value to your customers.

    Develop a Business Plan

    As a startup, you can do forecasting and weigh the advantages and disadvantages. These concepts are now analyzed through creative thinking and then put into context. Remember, your plan should outline all the goals, benchmarks, and intended audience. It is also advisable to conduct all necessary market research to determine your target market. Find out if there is an increased demand for your goods or services. Lastly, make a list of all the challenges you’ll face on the journey and a plan B for them. 

    Finding Resources

    At this stage, you assess your capital, human and other financial resources. Also, depending on your needs, employ the most qualified and suitable people for your brand. The top is the best place to begin. If you are to be the CEO, then the following are necessary for a start-up; chief operating officer, product manager, and chief marketing officer. 

    To raise funds for your startup if it’s a small business, find possible investors, apply for loans, or take loans from family or friends.

    Implementation of Business

    You are now responsible for managing your business daily to satisfy the demands and needs of your clients. By their respective tasks, duties are designated to every member of the selected team. At this point, everything revolves around taking action. 

    If there is a product, creating a prototype would be a fantastic idea. This will help to determine whether your product is ready to hit the market and seek out opinions from those around you.

    Growth

    You are currently considering the potential for expansion and progress. Here, you contrast present growth with anticipated growth and establish meaningful choices on the results. 

    You can think about things like: 

    • What more goods or services can I offer? 
    • Should I move my business to other cities? 
    • What are my immediate and long-term goals? 
    • Should I increase my research and development spending? 

    Although the growth of your business may be gradual at first, persevere because your first objective is survival.

    The above questions demonstrate that being an entrepreneur involves far more than just starting a business. All steps must be completed before launching a startup. You will learn various skills as you go through these stages if you choose the entrepreneurial path. Know that starting a thriving business is a marathon, not a sprint! Below are steps to help you grow a start-up;

    STEPS TO HELP YOU GROW A START-UP 

    It is impossible to outperform others in your field or find quick success without using technology. There are, however, tried-and-true methods for assisting you in hitting growth targets that might propel a company to victory. 

    It takes time, money, and effort to develop a company concept from scratch. You must struggle against the forces of failure and recognize when action is needed and take it. The steps outlined below will aid in the expansion of your firm.

    Be Adaptable

    The capacity to quickly alter paths in reaction to market developments is one quality that many prosperous entrepreneurs share. You’ll experience faster growth if you adopt an agile development methodology for your business and product. You may try several company strategies and determine what works best if you allow yourself to modify and adapt rapidly. It gives you the space to make mistakes, get back up, and keep moving forward.

    Focus On Your Customer Experience

    Your company’s success depends on how your customers perceive it. If you provide high-quality services and goods, people will instantly appreciate you on social media; if you make a mistake, they’ll spread the word even faster. Making your present and potential consumers satisfied with their experience is essential for rapid growth. 

    Small firms are more agile and frequently better able to recognize, foresee, and react to the requirements of their customers than giant corporations. The most successful small firms use this advantage by launching new and cutting-edge goods and services faster and cultivating enduring client relationships. 

    Invest In Yourself

    Usually, startups have thin profit margins or none at all. So any profit generated should be invested in expanding your firm. The capacity of a startup to reinvest in itself accelerates growth. It’s crucial to ensure you’re reinvesting all initial profits into the business. While it may be tempting to keep all your gains for yourself, it’s wiser to invest in the expansion of your company so you can subsequently enjoy tremendous rewards. Decide which areas of your company require additional attention: Do you need to increase your workforce, increase your marketing budget, or all three, for instance? Whenever you identify those vital areas that need improvements, fund them.

    Boost your Customer Service

    Concentrating on delivering exceptional customer service is another fantastic way to expand your company. Customers are more inclined to recommend your company to their followers when you surpass their expectations. 

    When you go above and beyond, like giving discounts if a customer has a bad experience or checking in to be sure a customer was delighted with your goods or service, you gain prestige for excellent customer service. Be careful to provide your customer support team with the best business phone system.

    Attend Networking Events.

    Attending networking events enables you to meet like-minded people, many of whom have distinctive viewpoints and ideas that might support the expansion of your company. These events can result in connections and partnerships that can be useful for many years.

    ADVANTAGES OF RUNNING A START-UP WITHOUT A TECHNICAL CO-FOUNDER 

    Minimizes Cost

    Having a technical co-founder to help run your start-up is not an easy fit, particularly for small businesses, because it requires payments for services rendered. Most small businesses prefer to build their brand with little or no technical assistance merely to save funds.

    Limits Distortion of Ideas

    Founders develop a business idea and follow it up from inception to conclusion. However, the invited technical partner is unlikely to become obsessed with the concept like the founders are. Being a middleman between the founder and the team, the technical co-founder is more likely to overlook some crucial details, which will skew the outcome. It’s not a clever idea to build your company with a partner who is not on board with your vision, can’t deliver what they promise, or won’t stand by you through the tough times.

    DOWNSIDES OF RUNNING A STARTUP WITHOUT A TECHNICAL CO-FOUNDER

    Various startups that do not work or partner with technical experts for their businesses tend to witness slow growth processes and operational malfunctions. Instead of companies advancing speedily in their web activities, they lag due to technical problems and hurdles. There are various disadvantages to running a business without a technical partner, and these include

    Time Mismanagement

    A great deal of time is wasted on research due to the lack of professionals to do the work. Meanwhile, an expert can quickly assist you in identifying the best option for your startup because they’re well-versed in the latest technologies and are acquainted with how they operate

    Exposure to Cyberattacks 

    Any business can fall victim to viruses and malware without the knowledge of a technical expert. With the rise in cyber attacks, a startup with no tech partner is at risk of loss and eventual collapse. Proper access to technical support or assistance for your startup will ensure security and safety for your business data and internal systems.

    Inefficiency in the Marketing Space

    One of the most expensive errors you can make today is using a digital marketing plan that is inefficient or unproductive. Which is better for advertising: through browsers or social media, or both? How many ads should you run at a time? Spending time, incorrect web analytics and spending money on digital advertising wrongly remain part that destroys a business so startups must be attentive to these factors. Furthermore, we cannot emphasize this enough: you need to have a professional on your side.

    Even though it can be challenging, starting a business can be very rewarding. Having a fantastic concept and attempting to sell it presents difficulties, including securing funding, hiring staff, marketing, handling legal matters, and controlling funds. But bear in mind that these steps to help you achieve a successful start-up might result in a more fulfilling career and the chance to make a lasting impression.

    Mactavis Digital has experience working with start-ups. We have worked on projects at all phases, from those that were just getting started to those that needed to increase their turnover and reach. With our assistance, you won’t have to figure out “how to select a good technique for a startup” or “steps to help you grow a start-up.”, as we can handle any tasks you wish to delegate to a technical partner. We understand the needs of startups, as a result, provide our clients with more value.

  • 5 Reasons Why You Should Invest In Custom Software Development As A Startup In 2023

    5 Reasons Why You Should Invest In Custom Software Development As A Startup In 2023

    Custom software allows a client’s preferences to be met during development. This flexibility, which is beneficial to startups, may not be available when using Off-the-shelf or readily-made software.  That is why we have put together 5 reasons to invest in custom software as a startup in 2023.

    Although there are disadvantages of custom software, such as time consumption and resources needed. Compared to other off-the-shelf software, it allows for critical functions like customer management, inventory management, content management, SEO, and so on. A properly developed custom software will stand the test of time and grow visibility better and easier than Off-the-shelf software. 

    Off-the-shelf software may seem like an easy option as it guarantees high ROI, but will it benefit your business in the long run? Mactavis understands the economic constraints of startups and, so provides quality custom software based on your budget.

    Are you a Startup looking to unlock your potential and maximize your resources? Let’s talk about how investing in custom software can help you achieve that.

    5 REASONS TO INVEST IN CUSTOM SOFTWARE AS A STARTUP IN 2023

    Efficiency & Scalabilty

    Choosing custom software allows the maximum use of the development process and a wide range of capabilities. The software should be the right representation of your brand’s image and should cater to the needs of your target audience.

    With the independence of self-managing your product, you can position it for a great ROI in the long run and avoid dealing with software vendors. Your product is developed to address your unique needs as you grow.

    Easy Software Integration

    As the business grows, its software needs also grow. Custom software development allows for the easy integration of new software; changes can be applied and functionalities are tweaked easily because the software was built for your business from scratch. 

    Custom software can easily fit within any business’s software ecosystem, while commercial-off-the-shelf software may lead to errors during the integration process. What this does is slow down productivity and, most times, consumes time and resources as the project is rebuilt from scratch. Imagine experiencing an issue and then realizing it involves more than one service provider with different structures and development techniques.

    Personalised User Experience

    One of the important points of developing a product is to create a user experience that is unique to the needs of the target audience. Each target audience has their expectation. Building trust as a Startup is just as sacrosanct as making a profit. How then do you build trust?

    Investing in custom software allows you to create solutions and experiences that will attract and retain your target audience, which leads to them trusting your brand. Achieving a great user experience is however a process of testing and implementing changes based on user patterns. These changes can only be done easily on custom software. 

    Reliability & Control

    Purchasing an off-the-shelf means you are solely depending on the company that developed it. They control the terms and conditions for use, the pricing, and even most functionalities if not all. 

    What happens if that company goes out of business or shuts down? You would be left in a devastating situation of developing from scratch in a short period or finding a new service provider. 

    This is not the case with custom software, although you must consider the cost of maintaining the server. Custom software gives you control over your product and how long you want to use it.

    No Complexities

    The complex nature of software can sometimes become overwhelming, coupled with all that has to be put in place as a startup. Putting together your brand identity, USP and a standard team capable of ensuring productivity and longevity. It is not advisable to purchase off-the-shelf software because when you do, you end up paying for something that you do not need at the time. 

    Therefore, when you use custom software, you can determine what features are created now and the ones for later. 

    Whether you own a B2B, B2C, Startup, or SMB, you need proper custom-developed software to give your brand that edge. Mactavis is an outstanding Software Development Company helping businesses position for success. Our team of experienced developers delivers the best and has fulfilled so many business dreams.

  • How to Increase Your Fashion Brand Profitability and Grow Your Business With E-commerce

    How to Increase Your Fashion Brand Profitability and Grow Your Business With E-commerce

    Electronic commerce is the general term used to describe companies and people who do their business on the internet; including a fashion brands. In e-commerce, personal computers, smartphones, and other digital devices replace physical stores.

    Almost all goods and services like books, music, clothes, shoes, bags, airline tickets, and financial services such as stock trading and internet banking are accessible through online transactions.

    E-commerce has aided businesses, especially those with a limited audience like small businesses, in expanding their reach and establishing a substantial market presence by offering less expensive and more effective distribution channels for their goods and services. 

    For instance, Woora supplemented its physical showroom with an online store that allows customers to purchase everything from women’s dresses; to gowns, blouses, skirts, and even accessories from the comfort of their homes. 

    The internet enables fashion brands to launch e-commerce businesses or expand already successful ventures. Through websites and social media channels, companies can sell directly to consumers.

    Zalu Nua, an e-commerce store, built and managed by Mactavis Digital said its best with a quote culled from independen.co.uk:

    “When a piece of jewelry is displayed in a shop, surrounded by hundreds of other designs all dazzling you at the same time. It can be hard to pick out the right thing. Take that process online and you are presented with a well-chosen selection of pieces tailored to your budget and style preferences – all in a few clicks.”

    Most customers see online shopping as convenient because it allows them to shop whenever and wherever they choose. However, consumers are not the only people who enjoy this convenience. The convenience of running an online business allows you to do so without any geographical boundaries.  

    Technology Opportunities in Fashion  

    A shift in the generation of consumers 

    The taste and fashion demands of consumers are gradually changing as the market becomes younger. More importantly, however, is how the new generation of consumers chooses to shop for fashion.

    An e-commerce store provides by far the best ROI compared to any other platform or channel for selling your pieces, and it is the channel of choice for the emerging generation of consumers.  

    Technology-driven customers 

    A significant number of shoppers prefer the convenience that comes with better technology over a lower price – this does not mean that running a discount from time to time should be ignored.  

    About 71% of consumers are more willing to shop with brands that have incorporated technology into the shopping experience; Websites, Web apps, and Virtual try-on tools that help them see how well a design fits without them getting out of their clothes. 

    These are areas to consider as they provide convenience, engage consumers, meet their shopping desires, and personalize their shopping experience. 

    Technology-driven cost savings

    Having an e-commerce store with insightful features such as inventory management and inventory analytics is very essential. This allows you to produce or procure only pieces that are low in stock and also evaluate the demand level per piece. 

    Website, Social Media or Jumia/Konga

    A very common misconception among businesses is that there isn’t a need to have a website because of the prevalence of third-party marketplaces such as Jumia and Konga, and social media platforms such as Instagram or Facebook. As essential as these are for every business, they are not in any way a replacement for a website. 

    The benefits of having a website that is supplemented by social media and marketplaces are:  

    Better brand positioning

    A business with a website is more readily trusted than one with just social media pages. Aside from selling your products, your website is where your audience goes to understand the story behind your brand, the people behind it, and your muse.

    You can tell stories behind the products and the collections much easier than on any other platform. This gives you more opportunities to drive brand loyalty and also to curate touchpoints for new customers.

    Deeper insight into customer data and behavior

    Email addresses, contact numbers, and other personal details are usually effortlessly collected on an e-commerce store rather than on social media or marketplaces like Jumia. On your website, you have several chances to gain insight into customer and their preferences. With this, trading online via a website will offer you several chances to gain knowledge about customer information. 

    These data are accessible through cookies, personal information from sign-in/sign-up forms, and surveys. The information may be put to different uses by your brand, including contacting customers, enhancing customer experience, retargeting customers with shoppable adverts, and making tailored product suggestions.

    Reduce cost per sale

    Any marketplace you sell on like Jumia will charge a percentage for the use of their platform. While building and managing your own online store might seem expensive, you realize in the long run that it reduces costs, pays for itself, and increases your profit once you drive a higher volume of sales through it.

    If you can reach a customer directly through your website, you’ll be able to reduce your average cost per sale.

    Simplifies scaling & inventory management

    One more significant advantage of having an e-commerce store is that it simplifies business expansion and inventory control. 

    Technically, all you need to launch an e-commerce store is one person and one website initially. As your sales grow, you can broaden your service line and level up your brand with low operating costs, thereby increasing your profitability.

    Your customers’ eyes for you only

    Social media is easily distracting, and so are marketplaces like Jumia/Konga, where your products are displayed with those of other competitors.

    With your website, your customer is engrossed in a digital experience that is all about your pieces and products. All recommended and related products are yours. All comparisons are within your offerings.

    What can Fashion Brands Do To Grow?

    While there is no magic word that will ensure you successfully grow your brand, there are some tips that can help you navigate the e-commerce waters successfully.

    Optimize Your Website

    If you already have a website, you need to know that today’s consumers have high expectations for e-commerce platforms. To meet the demand, you require a stable and scalable website that can withstand traffic without crashing. Appearance and usability should be the foremost considerations.

    It should be mobile-friendly since mobile devices now account for the bulk of web traffic. Regardless of the customer’s device, you want them to get what they’re looking for conveniently. 

    You can research the best UI/UX design practices or work with professionals like us to optimize your brand’s online presence and ensure that your website meets all standards.

    Additionally, be sure that your website adheres to search engine optimization (SEO) best practices. SEO makes it easier for your brand to be found on Google and other search engines, and this in turn increases website traffic.

    Ensure Repeat Sales On Your Website 

    Regular discounts, sales, and promos will help bring repeat customers to your website. You can do this by creating coupons, and giving them to first-time customers, or customers that purchase above a certain amount. 

    Ready to take the bold step towards establishing and advancing your fashion brand? Contact Mactavis Digital now to kickstart the growth of your fashion brand.

  • How to increase user engagement and retention for mobile applications

    How to increase user engagement and retention for mobile applications

    We all have that personal experience of using the same app regardless of other apps offering the same service? It is because we keep seeing value in using that app. Once the value stops, we will jump ship as well. With the increasing growth of the mobile application industry, every business or brand is targeting the smartphone market for success. This increased growth means that there is increased competition as well. On the different phone play stores, there are so many redundant apps that have been downloaded a handful of times. This is where user engagement and retention come in.

    As a business owner, there are two important questions you must ask yourself about your mobile app. They are as follows:

    • Why should people keep using your app?
    • What are you offering that your rivals are not?

    The answer to these questions will determine whether people will keep using your app and come back to interact on a regular basis. This article highlights six methods or techniques of keeping users on your app. Let’s go.

     

    App Engagement and User Retention: Definition and Importance

    App engagement simply tells you how much users are active on your app. It allows you to know how many of them are using it frequently. According to Localytics, a highly active user will use your app at least 20 times a month.

    User retention can be defined as the metric that shows you how many users have returned to use an app within a specified period of time. This is quite subjective, as different businesses and brands have their own standard and benchmark.

    Understanding these terms are very essential. They give information on how popular an app is and also helps you project your revenue based on how many active users you have. You can have a marketing campaign in place because you know the average number of people that use your app. User abandonment according to researchers is currently at 23%. This is referred to as a percentage of people that don’t bother to use an app after the first time.

    User engagement and retention can be affected by a number of factors. Issues such as the app not being mobile-friendly, taking too much time to load, and having too many ads increase user abandonment. Another reason may be that your rivals are offering them unique benefits that you are not doing. It may also be caused by the complexity of the app or the fact that the app doesn’t offer precisely what is promised.

    That said, let us see the benefits of increased app engagement and user retention.

    • Increased overall usage
    • Growth in revenue and income.
    • Increased number of sessions with users.
    • Reduced chances for the app to get uninstalled.
    • Exponential growth of the brand.
    • Turns ordinary users into loyal customers.

     

    6 Methods for increasing user engagement and retention

    Below are six easy ways to increase your app engagement and user retention

    Very easy onboarding

    One very good and easy way of reducing app abandonment is by providing a seamless onboarding experience. Onboarding means the process of registering users to your app. Users are more likely to abandon an app when there are too many information fields and complex features. First impressions are very important, and you must tap into it.

    According to Kahuna, effective onboarding has been shown to increase user lifetime value by up to 500%. Your app onboarding can be made seamless through the following processes:

    • Make logins and account creation easy
    • Don’t overload users with too much information from the get-go: You can allow them onboard, and then allow them to answer your required questions with intermittent reminders.

     

    Use push notifications in the right way

    Many users forget about an app they have downloaded about a week after installing and then never remember to open it. One way of avoiding this is by the use of push notifications. A push notification does three things:

    • It helps remind users that they’ve downloaded your app.
    • It also encourages usage through targeting messages based on behavioral data and preferences.
    • It helps user engagement by providing them with a compelling reason to return for apps that serve very specific functions and aren’t likely to drive daily usage.

    Push notifications are also useful in capturing a user’s attention at the right moment to send them to your app to perform a specific action.

     

    Personalization is very important

    With the help of a personalized environment in the app, you can win the user’s loyalty. It is a key factor that keeps its user happy. Mobile Personalization help to provide a more unique, relevant experience for the user. They are more likely to continue to use the application if they are more aligned with their needs and preferences.

    You must personalize the user experience by using know data to display relevant content and material in the all. Messaging is an easy way to personalize the experience. There is a 54% conversion rate versus 15% from broadcast, generic messages. You must make the user feel very relevant.

     

    Offer an incentive-based program

    One way of increasing user engagement and retention is to offer users incentives for using the app. You must offer mobile-specific rewards, specialized content access, coupons, special promotions, and other reward programs. Giving users reward points frequently can help in acquiring more users and keeping the existing users on the platform.

    It is imperative to note however that a reward system is dependent on the nature of the app. You can use a time-sensitive monetization model for apps that use an in-app purchasing system. Offer discounts based on usage and referrals. For freemium apps, you can use usage-based rewards.

     

    Update the app regularly

    A user can get bored of an app once the app is not improving in design or functionality. You can make the user more excited about using the app by updating it regularly. New updates should have a better user experience, new features, feedback implementation, and a better & improved user interface. Regular updates and bug fixes show that you are studying your competitors and spotting what they are offering. Updates help you start offering your users the same thing on the other apps they might have been tempted to start using.

     

    Encourage two-way communication

    When users know that their input is being considered, it helps drive user retention. By answering questions or concerns from users, you boost your engagement and retention rates, encourage positive results and build long-term loyalty.

     

     

    Closing Thoughts…..

    The competition in the mobile industry is more intense than ever and users are more demanding with time. This makes the work of app owners more difficult to be able to thrive in that saturated space, you need to make sure that your app has a higher user engagement and increasing user retention.

    By implementing the aforementioned techniques, you will be able to acquire users’ time and thus will be able to earn their loyalty. Converting users to loyal long-term customers will generate more revenue for your app and also increase average lifetime value.

    If you liked this article and wish to comment, you can do so in the comments box below. You can also read our earlier articles on various subjects. Connect with us on different social media platforms @MactavisDigital and get in touch with us for your web design and development, mobile app development Search Engine Optimization, content writing, and other digital services. You will be glad you did.

     

     

  • How to Write Product Descriptions that Lead to Sales

    How to Write Product Descriptions that Lead to Sales

    How do you convince a customer to click the “Add to Cart” button on your e-commerce website? That is one question most webmasters have found trouble getting suitable answers too. Many people are looking for products and services online that fits their need. There are many websites that sell what you are selling, so why should anyone buy from you? The simple answer lies in the way you write product descriptions.

    A product description is a very important aspect of your online shop when it comes to conversion. It is the reason why some online shops sell more than others. Writing good product copy is not easy, as there is too much information to fit in so short a text.

    This article highlights 10 easy-to-follow rules about product description writing.

    Following these techniques and tips will help you write product copy that converts.

     

    Identify your target audience

    The very first thing you need to do when writing product copy is to define your target audience. By target audience, we mean the people that will be most interested in buying from you. Define the features that would interest your potential buyers. This is called a BUYER PERSONA. It is a breakdown of the characteristics of your potential customers.

    The following questions must come to mind when developing a buyer persona.

    • How did the person arrive at your page?
    • What are his or her interests?
    • How will this person describe this product to a friend?
    • What features or benefits would the person be looking out for?
    • Why would this person be interested in your website?

    When writing product descriptions, you must answer these questions. The buyer persona helps to specify what your customers need and want. With this in mind, answering these questions in your product copy is a way to make them buy what you are offering.

     

    Always focus on benefits rather than features

    Most e-commerce websites make the mistake of focusing on writing features rather than highlighting what the customer stands to gain by patronizing you. While features are good, benefits are better. They help sway the mind of the customer, as he or she is not necessarily interested in the mundane features of the product. They can always get that on Google. Writing about benefits tells the user how the product can benefit their day-to-day living.

    Before writing product descriptions, make an outline of the features and benefits of your product. Its aim is to increase pleasure or reduce pain points. Your product copy must reflect this.

     

    Use psychology in your product descriptions

    There is something called THE BUYER’S GUILT. It is the feeling of guilt when spending money to buy something, especially if it’s not particularly needed at that point. Use psychology when writing your product descriptions as it helps to eliminate this guilt.

    Write in a way that sounds reassuring, as you leave the customer with a feeling of happiness and satisfaction. It achieves two things which are: it helps you make a sale and also prompts a speedy return on the part of the buyer. A definite win-win situation for you. You can eliminate buyer’s guilt by letting them know it’s a one-time only offer, using words like “absolute bargain” and by making the product sound exclusive.

    You can also compliment them on finding such a bargain deal and also stating that buying the product will help them save money. Who doesn’t like saving money?

     

    Tell a story sometimes

    A product description is a perfect opportunity to elicit emotions. It should have an emotional angle as it helps them buy the product faster. Give out relevant details in a way that sounds like a story as this fills any gap potential customers may have about the product. Stories show that real-life people have benefited from using the product too.

    The story may be real or fictional, as long as it delivers a real-life perspective. It helps people connect with your brand on an emotional level rather than a transactional level.

    The following questions can help in writing a story :

    • Who made the product?
    • The inspiration behind the product
    • How would the product improve the buyer’s everyday life?

     

    Use natural language and avoid certain words

    Your potential buyer must read your products description as though they are having a real conversation with a real friend? If it does, you are one step closer to making them buy your product. Inject life into your words, rather than coming up with something that sounds like a computer-generated string of words.

    Having a natural tone will help your customer connect with your brand, as there are no sweeping generalizations or empty adjectives. Who uses those when talking to a friend? Your guess is as good as ours.

    Another thing you can do while writing product copy is to avoid the use of some words which would be highlighted below:

    • Actually, literally, honestly: These are gap fillers that people use when they can’t think of something else to say.
    • Get, got, gotten: Tell or suggest people to “buy” rather than use these words. They sound like you are advising them. You must be assertive in what you do.
    • Sorry: This just spews negativity.
    • Kind of, maybe: This word sounds as though you are not sure of what you are saying.

    Never duplicate content

    It is bad practice to duplicate copy or content. Make sure your copy is 100% unique, even if you are sure you wrote it yourself. The same copy can be online already on a different platform. Apart from having plagiarism issues, using the same content that others have used paints a picture that you don’t know your stuff and it can actually ruin a business.

    Copyscape.com helps you verify that your copy isn’t on a different website. If your copy is on another website, you have to edit it.

    Use power words and never stuff keywords

    According to Jon Morrow, power words are words that naturally elicit an emotional response in humans. When you use the words and phrases, you can convince them to take the leap and make a purchase. Words that have positive connotations such as amazing, happy, jaw-dropping, jubilant, wonderful, surprising and excited are examples of power words.

    While using power words, keyword stuffing must be avoided. Keywords stuffing is the art or practice of using too many keywords in a line or paragraph of text just to rank higher on Search Engine Results Pages (SERPs). You must use your keywords in a systematic way so as not to fall foul of search engine regulations. It’s good practice to identify these keywords (what your buyers are most likely searching for) before writing the descriptions.

    You can do your keyword research with tools such as MOZ Explorer and Keyword Planner. A good product description infused with keywords help your site SEO rankings as more people see your product when they search for these keywords on Google and other search engines. You can optimize your product’s SEO by placing your keywords in your page title, meta descriptions image tags (alt tags).

    Read our earlier post on how to optimize your site’s SEO.

     

    Capture the imagination of the buyer

    In the movie Gifted Hands, Ben Carson’s mum told him that, “Everyone’s got an imagination”. She was right, and you can tap into this for your product descriptions. Write in a way that stirs the imagination of the reader. User words that conjure up images in the buyer’s mind. Doing this keeps them coming back as you want them to feel like they are buying a lifestyle rather than a product.

    Sell in a way that doesn’t feel as though they are being sold to but like their dreams can be achieved with your product. You can do so by mentioning an event, using adjectives, or pointing out a celebrity that is using the products.

     

    Use Good images

    While being adept at writing product descriptions is good, one sure way it can lead to sales is to make sure you have high-resolution images. Images rather than text are the first attention-grabbers on a page, so you must invest in good images.

    Research has shown that a product image is more important than description or reviews from previous users. Quality images show the customer to imagine having this product in his or her life and also shows all the key features of the product in a way that text or words couldn’t have mustered.

    In using images, one key trick is to use people using the products or the products in action. It shows them that real people are already using it.

     

    Make it short

    Your product description must be able to capture the attention of people in the shortest possible time. People have very short attention spans, which implies that you should write your copy in a way that the buyer finds information quickly without wasting time.

    Make use of catchy headlines bullet points, and short paragraphs. Ideally, these paragraphs should contain a few sentences, lots of white space, and different size fonts.

    You are more likely to lose a potential customer if you have long lines of text.

     

    Final Words

    Product descriptions are all about giving reasons why the product will improve your customer’s life. The main aim of writing product copy is stepping inside the head of the customer while adhering to Google guidelines. Following the aforementioned points can help you increase sales.

    If you liked this article, you can drop messages in the comments section. Let us know what you think. You can also add other things that can be done to boost sales through product descriptions. You can check out our previous articles to join the conversation. We do hope you can learn one or two things from them.

    Get in touch with us and connect with us across social media platforms @MactavisDigital. We are a digital agency that has built expertise in web design and development, mobile app development, content production, Search Engine Optimization and other digital services. We will be glad to hear from you.